IDFA Opt-in: Good for User Privacy or Not So Much?

Apple, IDFA & the GDPR: What does this mean for advertisers? idfa IDFA is an identifier assigned to iOS devices for tracking and targeting ads Mobile marketers use IDFA to track user engagement idfa Opt-in rates for IDFA access My belief is that user opt in rates for IDFA access will fall between 10-20% Opt in rates will dictate the impact

idfa 4976 Followers, 977 Following, 76 Posts - IDFA DocLab on Instagram: Exploring the art of interactive and immersive non-fiction storytelling